*********
Eco Style
Account Management | Project Management | Brand Strategy
The EcoStyle.com redesign was a defining project in my career — not just a digital transformation, but a complete reimagining of how a legacy brand connects with modern consumers. It went beyond updating visuals or refreshing a website; it was about rebuilding a digital ecosystem that balanced commerce, culture, and sustainability.
The real challenge lay in striking a balance between introducing the new brand identity, and the new brand storytelling found on throughout the digital and social presence, without alienating the loyal customer based while creating a site that felt fresh and premium while staying true to EcoStyle’s inclusive, community-driven roots. Every design choice, from layout to interaction, needed to reflect the brand’s core values: eco-conscious innovation, cultural authenticity, and self-expression.
As the lead digital project and account manager, I guided the entire initiative — from brand alignment and UX strategy to creative direction and cross-functional execution. This included overseeing the overall end-to-end content strategy, wireframes, and user journeys, while partnering with designers, developers, and marketing teams to ensure each visual and interaction served a clear purpose.
In many ways, this project wasn’t just about building a better website — it was about crafting a digital experience that transformed EcoStyle’s story into something the next generation could feel, trust, and buy into.
